Total Credits: 1 including 1 Communications and Marketing - Non-technical
Most public accountants dread the thought of marketing. Outreach is an opportunity to tell the world about yourself, your expertise, and what your firm does best. There is an excitement in reaching out to people and see them become your clients because they believe in you and your skills. Over the years, I have discovered a multi-faceted approach that leads to success if you are willing to be patient and take the long view. Some of the best opportunities have come from the most unexpected places.
In this one hour webcast, we will discuss:
- 4 ways to successful outreach
- Develop your own skill-set
- Being “out there”
- Building people’s trust
- Working with network partners
- The importance of attaining “expert” status
*Knowing what is not professional outreach
*Building professional relationships
*Communicating like a human showing respect
*Learning to "press the flesh"
*Becoming a technical "guru"
*Searching for opportunities from the most unlikely places
*Learning how to "think outside of the box"
*Professional marketing
*Social and professional interaction
*Social media
*The art of networking
*Methods of outreach
*Taking the long view
Important CPE Credit Information_READ BEFORE WEBCAST UPDATED (0.47 MB) | Available after Purchase |
Slides Handout_PD 101 (16.66 MB) | Available after Purchase |
PD 101_Q&A (11.8 KB) | Available after Purchase |
Mr. Calabrese has hands-on experience with the Uniform Guidance for Federal grants recipients: nonprofits, universities, hospitals, and state/local/tribal units of governments. His skill-set involves: grant cost accounting, sub-recipient monitoring, preparation of over (100) indirect rates / NICRA for several Federal agencies, developed policies and procedures, medical management systems invoicing to state Medicaid agencies and toolkit for unit cost rates for Ryan White HIV AIDS HRSA awards. Paul has developed grant and financial statement dashboards. He has performed out-sourced CFO duties, annual budgets, cash flow projections, grant draws and budget monitoring.
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
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