Understanding Value from the Customer's Perspective
Total Credits: 1 including 1 Business Management & Organization - Non-technical
- Average Rating:
- 4.3
- Category:
- ACPEN Industry Institute | Industry
- Faculty:
- John L. Daly
- Course Levels:
- Intermediate
- Duration:
- 1 Hour
- License:
Description
When a company has a unique, well-differentiated product, understanding value from the customer's perspective becomes the most important factor in profitable pricing. Yet, many organizations adopt a "value pricing strategy" without having performed the analysis to understand either how much they could get for their products or the minimum acceptable price.
This session discusses four techniques for understanding value and two cases which will allow application of the lessons learned.
Basic Course Information
Learning Objectives*Understand four techniques for understanding the customer's perception of product value
Major Subjects
*Value's role in product pricing
*When a value pricing strategy is and is not appropriate
*Four techniques for understanding value:
- Expert judgement
- Customer surveys
- Price experimentation
- Analysis of historical data
Course Materials
| Understanding_Value_from_the_Customer's_Perspective_Slides (1.07 MB) | 11 Pages | Available after Purchase | |
| Understanding_Value_from_the_Customer's_Perspective_Case_Study (0.10 MB) | 2 Pages | Available after Purchase | |
| Important CPE Credit Instructions_READ BEFORE WEBCAST UPDATED (0.47 MB) | Available after Purchase |
Faculty
John L. Daly Related seminars and products: 18
MBA, CPA, CMA, CPIM
John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development. He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal. John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer. He is the author of "Pricing for Profitability", published by Wiley and Sons.
Additional Info
Basic Course Information
Prerequisites Some pricing experience is helpfulAdvanced Preparation None
Designed For CEOs, CFOs, Controllers, Sales and Marketing personnel
Original Recording Date 02/22/2017
Yellow Book No
Course Developer Executive Education, Inc.
Date Added to Catalog 12/21/2016
Additional Information
Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).Official Registry Statement
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
Reviews
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Overall: 4.3
Total Reviews: 15
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